NEWLY POSTED MEDIA COMPLICITY ARTICLE 11
Under Bush, a New Age of Prepackaged Television News
By DAVID BARSTOW and ROBIN STEIN
Published: March 13, 2005
(Karen Ryan was the (pseudo) "reporter" in several government-produced segments)
It is the kind of TV news coverage every president covets.
"Thank you, Bush. Thank you , U.S.A. ," a jubilant Iraqi-American told a camera crew in Kansas City
for a segment about reaction to the fall of Baghdad . A second report told of "another success" in
the Bush administration's "drive to strengthen aviation security"; the reporter called it "one of the
most remarkable campaigns in aviation history." A third segment, broadcast in January, described
the administration's determination to open markets for American farmers.
To a viewer, each report looked like any other 90-second segment on the local news. In fact, the
federal government produced all three. The report from Kansas City was made by the State
Department. The "reporter" covering airport safety was actually a public relations professional
working under a false name for the Transportation Security Administration. The farming segment
was done by the Agriculture Department's office of communications.
Under the Bush administration, the federal government has aggressively used a well-established
tool of public relations: the prepackaged, ready-to-serve news report that major corporations
have long distributed to TV stations to pitch everything from headache remedies to auto insurance.
In all, at least 20 federal agencies, including the Defense Department and the Census Bureau, have
made and distributed hundreds of television news segments in the past four years, records and
interviews show. Many were subsequently broadcast on local stations across the country without
any acknowledgement of the government's role in their production.
This winter, Washington has been roiled by revelations that a handful of columnists wrote in support
of administration policies without disclosing they had accepted payments from the government. But
the administration's efforts to generate positive news coverage have been considerably more
pervasive than previously known. At the same time, records and interviews suggest widespread
complicity or negligence by television stations, given industry ethics standards that discourage the
broadcast of prepackaged news segments from any outside group without revealing the source.
Federal agencies are forthright with broadcasters about the origin of the news segments they
distribute. The reports themselves, though, are designed to fit seamlessly into the typical local
news broadcast. In most cases, the "reporters" are careful not to state in the segment that they
work for the government. Their reports generally avoid overt ideological appeals. Instead, the
government's news-making apparatus has produced a quiet drumbeat of broadcasts describing a
vigilant and compassionate administration.
Some reports were produced to support the administration's most cherished policy objectives, like
regime change in Iraq or Medicare reform. Others focused on less prominent matters, like the
administration's efforts to offer free after-school tutoring, its campaign to curb childhood obesity,
its initiatives to preserve forests and wetlands, its plans to fight computer viruses, even its attempts
to fight holiday drunken driving. They often feature "interviews" with senior administration officials
in which questions are scripted and answers rehearsed. Critics, though, are excluded, as are any
hints of mismanagement, waste or controversy.
Some of the segments were broadcast in some of nation's largest television markets, including New
York , Los Angeles , Chicago , Dallas and Atlanta .
An examination of government-produced news reports offers a look inside a world where the
traditional lines between public relations and journalism have become tangled, where local anchors
introduce prepackaged segments with "suggested" lead-ins written by public relations experts. It
is a world where government-produced reports disappear into a maze of satellite transmissions,
Web portals, syndicated news programs and network feeds, only to emerge cleansed on the other
side as "independent" journalism.
It is also a world where all participants benefit.